World 01 — The Foundry · Build 01/04
Wealthist
Old world → new world
A money brand for people nobody ever taught about money. I helped carry it from a Figma world into a live site, an app and a social voice that sounds like a friend, not a bank.
01 — Old world → new world
Same promise. New world.
Drag the seam. Left: the Figma world where the product was first imagined. Right: the live site it grew into, with a tighter story, bigger type and one clear ask.
02 — Figma to live
Designed first. Shipped live.
Two Figma frames, then the production site they grew into: the stats that frame the opportunity, and one app doing five jobs.
03 — The kit
One persona. One kit.
Persona cards gave every page a person to talk to; Comfy is building systems and growing money. A shared navigation set kept Figma and live speaking the same language.
04 — The voice
Money talk that doesn’t lecture.
Rules you can actually remember, like 50/30/20, and a 31-days-of-saving series on Instagram. Content built to be saved and shared.