World 01 — The Foundry · Build 02/04
Hike
Base camp for the climb to college
Grades, GPA, service hours and scholarships in one place for students, and the whole class at a glance for educators. I co-founded Hike and built it: the brand, the marketing site and both dashboards.
01 — The mark
A caret that climbs.
Round five of the logo: a roof-line caret over the e reads as a summit and an “up” at once. I tested it on white, indigo, sky and lime so it holds on any surface, then put it on paper.
02 — The product
Every grade, one view.
Students see GPA, credits to graduation, service hours and scholarships at a glance. Educators see the whole roster. Entering a grade takes a couple of taps. And the landing page sells it to students in one scroll.
