Global Life Insurance Optimization

01 — The inheritance

The vault was a patchwork.

I inherited legacy architecture and a site stitched together from fragmented, one-off designs. Every page its own decision, nothing shared, nothing reusable. Silos underneath it all, and 2M active users felt every seam.

FINRA doesn’t grade on effort. Every inconsistency was a risk, not just an eyesore.

02 — One system

One-offs out. One system.

I created the design system: components, patterns, voice, and the compliance rules baked right in, so the right thing became the easy thing. Then I sold it to the organization, and kept it MVP the whole way through. Ship the smallest useful piece, prove it, build on it.

03 — Teams around outcomes

Silos out. Squads in.

I restructured the org into cross-functional, outcome-focused teams owning a result together, partnering directly with the CMO and CTO instead of waiting on tickets.

My team of 7 owned the whole loop on a site that gets over 8 million visits a year: designing, testing, legal and compliance routing, maintaining and optimizing.

04 — AI in the machinery

Faster cycles, same guardrails.

We implemented AI-driven processes and tools across research, design and delivery — speed where it was safe, humans where it mattered.

Specific tools: Figma + MCP for design-to-code prototypes on the design system. Custom GPTs for compliance pre-review, before legal ever sees it. UserTesting for real user feedback, org-wide.

Design

Claude Design · Figma Make · Figma agents

Build & code

Claude Code · Cursor · GitHub Copilot

Agents & systems

Microsoft Copilot, building systems and agents · Grok agents · Claude Cowork · AI systems

Every day

Claude · Dots by OpenAI · prompt engineering