I lead enterprise UX and digital experience transformation.

I strive to leave things better than how I found them, driving measurable business outcomes across $200M+ platforms, scaling teams, and modernizing legacy systems with AI and design.

340%

increase in UX-driven profitability

8–40

team members led across design, product, and development

enterprise transformations in highly regulated financial environments

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Proof of Impact

Has this been done at scale? Yes. Here's how I turned complex enterprise problems into measurable business value.

Case Study 1

Global Life Insurance Optimization

Optimizng a $200M insuranceTech system

Context

Type: Fortune 50 Life Insurance Company

Scale: 2M Active Users, $200M platform value

Constraints: Strict FINRA compliance, legacy dependencies, highly siloed org structure.

Your Role

Title: VP UX & Creative

Team: 12 across Design, Research, and Engineering

Stakeholders: Chief Marketing Officer, Chief Technology Officer

The Problem

The digital experience function lacked centralized influence and operational alignment across product, technology, and business stakeholders. Creative and UX efforts were siloed, inconsistently applied, and frequently deprioritized in favor of risk mitigation, leading to fragmented customer journeys, inefficient delivery cycles, and missed opportunities across digital channels.

Actions Taken

Standardized an enterprise-wide design language, breaking silos between 4 separate product lines.
Implemented AI-driven processes and tools that optimized previous constraints.
Restructured functional roles into cross-functional, outcome-focused teams.

Results (The ROI)

$30M

in additional sales over 24 months.

27%

reduction in cycle time during projects.

75%

increase in team engagement based on surveys.

Leadership Layer

"Shifted the organizational culture from an output-driven 'feature factory' to an outcome-driven, design-led product model."

Case Study 2

MarTech Capability Modernization

Expanded and modernized specialized digital tools in a SOC2/PCI-compliant environment

Context

Type: Niche Marketing Agency

Scale: 30+ Retail, Financial, and Entertainment Clients

Constraints: Risk averse leadership, legacy tools and systems, homegrown backend.

Your Role

Title: Director of Digital Experience

Team: 26-person cross-departmental design group

Stakeholders: CEO, CTO, Chief Growth Officer

The Problem

A fragmented, compliance-heavy environment built on legacy and homegrown systems restricted the company’s ability to modernize platforms, scale digital products, and streamline marketing operations.

Actions Taken

Led a comprehensive tool modernization effort across all operational departments.
Built and operationalized marTech tools and a high-efficiency email delivery function to improve execution speed and overall performance.
Built and scaled a cross-client VOC program that transformed fragmented customer feedback into a unified insight engine, aligning product, UX, and marketing priorities around measurable customer needs.

Results (The ROI)

45%

Increase in digital revenue per client.

220%

Lift in campaign performance

$1.2M

Additional revenue brought in by new digital capabilities.

Leadership Layer

"Established a modern digital capability layer, connecting fragmented legacy systems with scalable technologies to unlock new product, marketing, and revenue opportunities."

How I Lead

I operate at the intersection of product, compliance, and experience.
I prioritize business outcomes over design purity.
I build teams that can execute without dependency.
I use AI as a force multiplier, not a novelty.

Where I'm Most Effective

Regulated industries and strict compliance environments.
Enterprise-scale platforms managing millions in value.
Organizations undergoing complex digital transformation.
Teams needing structure, clarity, and outcome alignment.

Entrepreneurial Leadership

Founded & Built

Before leading transformation in enterprise environments, I built products from zero—validating my ability to execute without dependency.

SuiteGig

Acquired

On-Demand Talent Marketplace

Platform connecting enterprises with vetted freelance professionals. Built and scaled product, design system, and go-to-market strategy.

Wealthist

getwealthist.com

Personal Finance Platform

Financial wellness app and lifestyle brand for younger investors. Led product vision and UX strategy through launch as well as all content and branding.

Radian

SaaS Product

AI Analytics Tool

B2B SaaS platform for AI Presence intelligence. Founder and product lead responsible for build, launch, and sales.